A Scalable Process
A simple, scalable process for video storytelling brings your marketing goals to life.
About Face is a collective of new media adventurists with a diverse set of backgrounds in independent film, commercial production, mobile content creation and transmedia storytelling.
In 2007 we united to pioneer documentary storytelling projects for digital marketing clients, and soon began to provide some of the world's biggest brands with a unique alternative to advertising agencies and production companies.
We’ve since launched dozens of video storytelling initiatives for our clients, producing thousands of genuine stories and delivering many millions of highly targeted views.
People don’t usually like corporate videos or commercials – so we don’t make them. Instead we tell stories that your customers will choose to view, share and discuss.
To do this we’ve pooled the talents of a network of video storytellers – acclaimed documentary filmmakers from all over the world.
People also don’t typically like video auto-play and pre-roll ads. So we don’t do those, either. Instead we deploy and promote your project relying exclusively on highly valuable user-initiated views.
Then we measure and report on the evolving performance of your storytelling initiative, in order to make recommendations for the future.
In the end, you'll nurture an audience for your company's genuine stories with an ever growing number of micro-targeted, highly engaged video views.